ICON BY ELENA

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Welcome to ICON BY ELENA

Icon by Elena

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A truth is seen in every shade you sculpt

At ICON BY ELENA, each collection is shaped by art, nature, and the inner moods of women. Every shade carries a woman’s name — a living tribute to individuality and character. From the quiet grace of soft neutrals to the striking presence of vivid tones, each color becomes a persona, each shade a story waiting to sign its impression.

Brand Purpose

Our Purpose

Our Purpose is to elevate nail artistry into an expressive, meaningful, and health-conscious ritual. We exist to support professionals in their daily craft — providing products that don't just perform, but connect, inspire, and affirm identity. We believe that beauty is a language, and hands are its most honest voice. Every brushstroke is a gesture. Every shade, a signature.

That’s why ICON BY ELENA creates not only clean, intelligent formulas but also names, stories, and structures that empower the woman who wears them — and the artist who applies them.